Branding workbook

It’s more than just a Headshot!

Personal Branding is the practice of people marketing themselves and their business as a brand. Personal Branding is essentially the ongoing process of establishing an image or impression in the mind of others about an individual, company or product they are associated with.

Consumers want to do business with people they know, like and trust. So having a personal brand and having strong visuals that consistently portray your brand is crucial to attracting your ideal client. It’s never been more important to be present online, with inspiring, professional, story-telling images, that attract and encourage engagement from potential clients.

Having a bank of strong, on brand images that you can pull from for your social media posts and website will not only save you time and stress, but will also help you grow a successful business.

What’s Your Story?

So, it’s time to get to work! In order for me to accurately design a shoot within which we can perfectly capture you and your business, there are a few questions to answer and exercises to do.

Have a think about the following questions, and fill in the field below: • What is your story? Who are you? What is your business? • What drives you day to day? • What is your mission for your business? • Why do you do what you do? • 4-6 words that describe the core values of your business?
Things to think about: • Who are they and what do they do? • Where do they hang out, online and in person? • What problems do they have that your business in going to solve? • What are you going to deliver to them? • What calls to action will appeal to them?
Your brand values are the words used to describe your personal brand and the words we want to portray in your images, either loosely or specifically. Think about how you want your potential clients to think of you and your brand? Write below 3 - 5 words that you would use to describe your personal brand. What words do we need to make sure your images portray? And why have you chosen these words?
Please specify
Shoot specifics
We now have to decide on themes / categories for your shoot. These are themes we can shoot images for, that go further than just being about your product r service. It's all about you, and the categories that surround you and your brand and will give you a varied bank of images that perfectly reflect your personal brand. Please select 4 - 6 themes from the following:
Keeping all your brand values, colours and themes in mind... What two locations would you like us to use for your Personal Brand photography session?
Website? Instagram? Facebook? Other social media sites? Or for printed products like leaflets / flyers?

Brand Shoot Props & Accessories

Have a think in advance and start to prepare any props, clothes and accessories you will need for your shoot.

When choosing these, ensure they fit in with your brand colours, themes and values.

Some Examples of props...

  • Equipment or tools you work with

  • The product or service you sell

  • Stationary - Laptop/computer, journals, diary, phone, pens etc (eg. ensure that your phone cover, laptop case, notebooks etc fit your brand colours and themes)

  • Books you read / Activities you like to do

  • Fabric, floor/wall backgrounds

  • Clothes and personal accessories - hats, sunglasses, jewellery, personal items

  • Cups, Glasses etc (eg. having your morning coffee)