It’s more than just a Headshot!
Personal Branding is the practice of people marketing themselves and their business as a brand. Personal Branding is essentially the ongoing process of establishing an image or impression in the mind of others about an individual, company or product they are associated with.
Consumers want to do business with people they know, like and trust. So having a personal brand and having strong visuals that consistently portray your brand is crucial to attracting your ideal client. It’s never been more important to be present online, with inspiring, professional, story-telling images, that attract and encourage engagement from potential clients.
Having a bank of strong, on brand images that you can pull from for your social media posts and website will not only save you time and stress, but will also help you grow a successful business.
What’s Your Story?
So, it’s time to get to work! In order for me to accurately design a shoot within which we can perfectly capture you and your business, there are a few questions to answer and exercises to do.
Brand Shoot Props & Accessories
Have a think in advance and start to prepare any props, clothes and accessories you will need for your shoot.
When choosing these, ensure they fit in with your brand colours, themes and values.
Some Examples of props...
Equipment or tools you work with
The product or service you sell
Stationary - Laptop/computer, journals, diary, phone, pens etc (eg. ensure that your phone cover, laptop case, notebooks etc fit your brand colours and themes)
Books you read / Activities you like to do
Fabric, floor/wall backgrounds
Clothes and personal accessories - hats, sunglasses, jewellery, personal items
Cups, Glasses etc (eg. having your morning coffee)